AI in Marketing - Webinar

About this webinar

Marketing teams are getting squeezed from three directions: headcount is down, search is moving to LLMs, and there's no SaaS budget — but every board has an AI mandate. The teams figuring out how to operate in this squeeze are pulling away from those still running the 2023 playbook.

In 45 minutes, you'll see five marketing functions where AI is producing real, measured leverage today — websites, organic growth, webinars, lifecycle marketing, and the marketing leadership layer itself. Each segment is one operator, one before-and-after, one customer example with numbers, and one move you can make this quarter.

Your host

Alex Ortiz, CEO of Bright Growth,, marketing leadership as an AI service.

Previously, marketing leadership at Salesforce, Tray.ai, and Sendoso.

Presenters