Mission
Marketing-led growth
Bright Growth is on a mission to deliver incredible growth for B2B tech companies. We believe great marketing can transform companies and markets and change the world. Every company should have an exceptional marketing leader at each stage of growth.
Origins: The leadership gap causes slower growth
The Experience Gap
I started Bright Growth to solve a marketing leadership gap. With more than 20 years as a B2B start-up operator and investor, I recognized a pattern for tech CEOs: Early-stage companies are often founded by people without marketing backgrounds. This is ”the experience gap.”
The Transition Gap
There is a second pattern specific to marketing: The tenure of marketing heads is often only 18–24 months. The duration of no VPM or CMO is “the transition gap.” The risk of a marketing leadership gap is slow or stalled growth that can completely derail any dream of building a successful company.
The Foundation
In the seed stage, founders make many big marketing decisions about things like the company name, pricing, brand, website, go-to-market strategy, and channels. Sometimes those decisions are great, and sometimes they’re costly. Newer companies often can’t afford an experienced marketing executive or can’t attract one. I advise CEOs on how to best set up marketing from day one so they see fast traction without pricey mistakes.
The Upgrade
After a series A, a CEO has enough dollars and sense to hire an enthusiastic marketing director. But is that person focused on the right strategy and hiring the right people to deliver 3x ARR growth? If not, the CEO faces slower growth and needs to augment their initial marketer. As a part-time head of marketing, I’m here to help marketers succeed through mentorship and guidance. I can build the marketing organization until a CEO is ready and able to hire a full-time VP of Marketing.
The Bridge
CEOs of scale-stage companies—series B, C, and D+—sometimes lose their marketing leaders. Then what? They’re faced with having to backfill the role while fulfilling their own obligations. That executive search may take two to six quarters. In the interim, a fractional CMO bridges the leadership gap. That person motivates the marketing team to deliver results, leaving a CEO to focus on hiring an excellent full-time CMO.
About Alex
Meet Alex Ortiz, founder and principal consultant of Bright Growth
Alex has been in the trenches with some of the most talented teams building successful companies for two decades. Now he loves to work with tech CEOs to build the next breakout company.
Depth of experience
20+ years building B2B SaaS success stories
Record of Success
Public company. 10x valuation growth. 2x emerging unicorns. 3x acquired.
Proven CMO Leader
3x marketing leader. Hired 100+ people. Managed teams from 0 to 55 people. Board service. B2B marketing thought leader.
Marketing Depth
GTM strategy and planning. Product marketing. Demand generation. Growth. Brand. Corporate marketing. Sales development. Partner marketing.
Breadth of experience
Apply pattern matching for faster solutions
Multi-stage
Pre-revenue. Product-market fit. Early traction. Scale stage. Post-IPO growth.
Multi-category
MarTech. SalesTech. Low-code automation. Analytics. AdTech.
Silicon Valley —> Global
Deep network in Silicon Valley. Worked in Europe and New York. Built global companies. International launches.
X-factor
Unique skills and experience
Product Marketing DNA
Salesforce PMM playbook. Head of product marketing. Shaped markets and categories through strategy and great storytelling.
Venture Capital Insider
3x VC with a network of investors. Scout for multiple funds.
Data-Driven Marketer
MBA - UC Berkeley, Haas School of Business. Engineering - Cal Poly, San Luis Obispo. Business modeler. Spreadsheet junkie.
DNA
Motivation
Builder
Built houses, low-rider bikes, and iconic businesses.
Problem-Solver
Roll up sleeves. Innovative marketing. Gap filler.
Results Oriented
GSD. Exceed plan. Long-term hungry.
Personal
Get to know me
Family Man
Husband and proud parent of two kids. Living in San Francisco. Santa Cruz native.
Concerned Citizen
School site council chair. News junkie. Public policy thinker and voter.
Loves a Good Party
Extrovert/social. Surf, volleyball, skiing. Learning to cook.
Get started with Bright Growth
Schedule a 30-minute strategy call