Marketing leadership services
CMO-level experience rightsized to your situation.
Elastic engagement types
Fractional CMO
What
A seasoned, executive-level CMO on a part-time basis.
Why
Manage the marketing function. Be responsible for driving team results.
When to use
You don’t have a marketing leader and don’t have time to manage a team of marketers directly.
When not to use
The amount of marketing work exceeds part-time resources.
Team management
Time
Yes
1-2 days per week
Duration
Fees
3-6 months
Monthly retainer
Marketing Advisor
What
A sounding board for decision-making.
Why
Make strong decisions. Build a network.
When to use
You could benefit from deep marketing expertise and a network of experts.
When not to use
You don’t have time to engage regularly even a few times a month.
Team management
Time
No
1-3 hours per week or month
Duration
Fees
6-12 months
Equity
Strategic Projects
What
A marketing expert who delivers fully scoped projects.
Why
Complete important projects efficiently and on budget.
When to use
Your current team is over capacity and under-experienced.
When not to use
You need a full-time marketer to execute ongoing tactics.
Team management
Time
No
1 month
Duration
Fees
Statement of work
As scoped
Make waves in the market
Use cases and benefits
A CMO has a vast number of responsibilities. Bright Growth can take on all of them.
Opportunity Recognition
Find the optimal market for your current product and future vision.
Market Discovery
Learn where your product fits best through testing and iteration of messaging and product.
Target Market Definition
Define your ideal customer profile to focus your teams on the most profitable business.
Buyer Journey Mapping
Understand how your buyers buy and design a path of interactions that lead them to purchase.
Pricing and Packaging
Optimize how you monetize your market by examining customers, competition, and margins.
Winning Stories
Turn heads. Inspire action. It starts with your story.
Core Messaging Blueprint
Write consistent, effective messaging across all touch points in your buyers’ journey.
Sales Deck
Arm your sellers with a persuasive presentation that buyers respond to and act on.
Website Messaging
Convert web traffic to sales with attention-grabbing messaging.
Product Messaging
Highlight the numerous benefits and value of your incredible product and how it differs from the market.
Company Positioning
Place your company in the optimal frame of reference within a category.
Brand Development
Create a unique brand your target customers remember and that makes them feel good.
Category Dominance
Lead a new category or disrupt and transform an existing one to maximize company value.
Thought Leadership
Put your company in a pole position with ideas that inspire your market to action.
Success Planning
Start with a comprehensive marketing plan. End with outstanding results.
Go-To-Market Strategy
Determine the best way to reach your buyers by considering many factors.
Marketing Plan
Create a winning plan that delivers top growth and supports a company-wide strategy.
Marketing Model
Define the metrics and KPIs marketing must hit to deliver on the marketing plan.
Pipeline Plan
Create a blueprint to provide predictable and efficient pipeline growth.
Business Scalability
Evolve from a scrappy start-up to a well-oiled machine.
Product Launch
Make waves in the market with attention-worthy product launches.
Sales Enablement
Thoroughly educate your sellers about your buyers, products, and competitors so they close more deals.
Organization Design
Design a marketing organization that fits your current state and can scale over time.
Process Definition
Define each stage of the revenue funnel so you and your team follow the same plan.
Sound Decision-Making
Improve decision-making with counsel from a B2B tech veteran.
Sounding Board
Gain an experienced sounding board for critical business and marketing decisions.
Market Intelligence
Understand your market with an outside-in approach for edge-worthy insights.
Data-Driven Decisions
Use marketing-wide data to your advantage for decisions grounded in reality.
Benchmark-Informed
Know how your company and marketing KPIs compare to other top companies.
Stakeholder Management
Off-load some of the responsibilities of managing your stakeholders’ expectations.
Board Management
Work harmoniously with your board of directors and investors when a seasoned CMO joins you.
Board Deck
Make board meetings less stressful with a rock-solid marketing section in the board deck.
Team Management
Increase marketing team productivity and keep your team happy with a proven people leader.
ELT Partnership
Gain a CMO that gels quickly with sales, product, and support leadership.
Investment How-Tos
Find and close your next round of investment.
Investor Introductions
Be introduced to well-matched investors.
Investor Pitch Deck
Create or refine your ultimate pitch deck to secure your next round of funding.
Customer References
Identify advocates and prepare them to wow future investors.
Receive help organizing all data and documents for investors so you can continue to run the business.
Diligence Room
Customized Resources
We can recommend highly vetted talent, investors, contractors, and vendors.
Marketing Hiring
Hire marketers who pass a rigorous process that includes deep screening, vetting, and negotiation.
Investor Matching
Open the door to investors that fit your business and working style.
Marketing Contractors
Build your marketing dream team with a network of proven specialists.
Marketing Vendors
Find the best-suited marketing technology vendors that fit your requirements.
Get started with Bright Growth
Schedule a 30-minute strategy call