Marketing teams are getting squeezed from three directions: headcount is down, search is moving to LLMs, and there's no SaaS budget — but every board has an AI mandate. The teams figuring out how to operate in this squeeze are pulling away from those still running the 2023 playbook.

In 45 minutes, you'll see five marketing functions where AI is producing real, measured leverage today — websites, organic growth, webinars, lifecycle marketing, and the marketing leadership layer itself. Each segment is one operator, one before-and-after, one customer example with numbers, and one move you can make this quarter.

Hosted by Simon Chan, GP at FirsthandVC, a deeply curated group of Salesforce Alumni leaders—friends who helped shape the legendary “Salesforce playbook.” It’s the blueprint behind some of the most iconic enterprise companies, and it continues to evolve from the cloud era into the age of AI.

Good times with the Salesforce Alumni crew during Dreamforce

Tray.io Alumni Gathering

Bright Growth Launch Party