Welcome to the blog
For busy CEOs, a different kind of blog—B2B marketing focused
Why this blog exists
You’re building a company from scratch and the pressure to deliver growth is relentless. You wear every hat, including chief marketing officer. You’re expected to define positioning, generate pipeline, and outmaneuver competitors—all while managing fundraising, hiring, and product-market fit.
That’s why we created this blog: to give you clear, stage-appropriate, no-fluff marketing guidance that helps you grow smarter and faster.
Who this blog is for
Seed-stage founders wondering how to turn early traction into a repeatable growth engine.
Series A CEOs facing the leap from founder-led selling to hiring marketers and building a GTM motion.
Series B and beyond leaders questioning if their marketing is truly driving pipeline—or just creating noise.
Series C CEOs evaluating whether their marketing leader is the right fit for scale.
No matter your stage, we’ll meet you where you are.
What you’ll find here
B2B only. We live and breathe software, SaaS, and AI. This isn’t a B2C blog in disguise.
Written by builders. Every contributor has built and scaled a marketing org. No generalists, no ghostwritten fluff.
Rooted in principles. You’ll understand not just what to do, but why it works—so you can avoid wasting time copying tactics that don’t fit your context.
AI adoption. Ideas to use the latest technology to keep costs low and drive impact up.
Stage-specific advice. You’ll know whether a strategy is useful for $0–$1M ARR or better suited for $20M+.
Healthy debate. We won’t pretend there’s only one way to grow. Expect multiple perspectives from operators who’ve done it different ways.
Contrarian thinking. We’ll challenge trends and assumptions. Not to be edgy—but to help you avoid the sea of sameness.
No fluff. If we can say it in 150 words, we will. You’re busy—we respect your time.
No tech vendor bias. We’re not here to sell you software. Just help you scale with clarity.
High utility. You’ll get templates, playbooks, frameworks, and battle-tested slides—tools you can use tomorrow.
Upcoming topics
Founder-led marketing
When to replace founder-led GTM with a demand-gen engine
How to hire your first marketing leader
When should you consider upgrading your marketing team?
Talk to us
If a post isn’t useful, tell us—we’ll rewrite or remove it. And if there’s something you want us to cover, just ask. We’re here to help CEOs grow.
Thanks for reading.
— The Bright Growth team
